Work / 005

MADE Tokyo

Chocolate, reduced to its essential form

Year2025
CategoryBrand identity + Packaging
LocationTokyo

Six crafted chocolates, six expressions of restraint.

About the project

A confectionery brand built on a single discipline: reduction. The packaging is a long, slim black box — proportions deliberately stretched to give the wordmark room to breathe.

The display serif is set at scale, cropped at the edges, treating the letterforms themselves as part of the object. A handwritten line whispers the tagline; everything else is silent.

Six chocolates, each plainly placed. The brand's voice is in what it chooses not to say.