Studio Lit — Unframed beauty
A therapist's name treated as the brand itself.
A personal identity system for Mei Yoshida, therapist and owner of Studio Lit (Body Make & Esthetic). The brand is built not around a logo but around her name, set in a display italic and grounded in a soft violet gradient — a colour treated less as decoration and more as atmosphere.
The business card folds the parent brand (Studio Lit), the personal identity (Mei Yoshida), and the sub-brand (No frame / Unframed beauty) into a single quiet object.
Identity, naming, and tone of voice developed as one continuous gesture.